January is shaping up to be an exciting month for fitness lovers across North America. The FitExpo Los Angeles 2027 returns to the iconic Los Angeles Convention Center on January 23 and 24, 2027. This two-day event brings together bodybuilders, powerlifters, jiu-jitsu athletes, functional fitness fans, wellness seekers, and everyday gym-goers under one massive roof. Whether you want to compete, explore new products, or simply soak in the energy of thousands of passionate fitness enthusiasts, this expo has something for everyone.
This guide covers everything you need to know before you go — from buying tickets and finding parking to understanding the competitions, attractions, and special events planned for the weekend.
Event Overview: What Is the FitExpo Los Angeles?
The FitExpo Los Angeles is the largest annual fitness expo on the West Coast. It has grown into a premier destination for health and wellness professionals, athletes, influencers, supplement brands, and curious newcomers alike. Over the years, the event has attracted more than 60,000 attendees per edition, making it one of the most anticipated fitness gatherings in the United States.
The 2027 edition takes place at the South Hall GHJ of the Los Angeles Convention Center, located at 1201 South Figueroa Street, Los Angeles, CA 90015. The South Hall offers enormous floor space that accommodates hundreds of exhibitors, multiple competition stages, live demonstration areas, and interactive zones.
The expo runs across two full days:
| Day | Date | Hours |
| Saturday | January 23, 2027 | 9:30 AM – 5:00 PM |
| Sunday | January 24, 2027 | 9:30 AM – 5:00 PM |
Doors open at 9:30 AM on both days, so plan to arrive early. The morning hours tend to be less crowded, which means you can move freely through the exhibitor hall and get the best access to influencers and demonstrations.
Tickets: How to Get In and What to Expect
Tickets for the FitExpo Los Angeles 2027 are already on sale. You can purchase them for either Saturday, Sunday, or both days. Single-day tickets allow you full access to all exhibitions, competitions, and performances for that day only. If you plan to attend both days, buying separate single-day passes for each is the current option.
Here is a quick summary of what your ticket includes:
- Full access to the exhibitor floor with hundreds of health, fitness, and wellness brands
- Free entry to all live competitions happening throughout the weekend
- Access to free workout classes and group training sessions
- Entry to cooking demonstrations in the Healthy Eating Pavilion
- Meet-and-greet opportunities with fitness influencers and celebrity athletes
- Access to panel discussions, movie premieres (if applicable), and fashion shows
Tickets are non-refundable and non-transferable once purchased. E-tickets are delivered digitally, and you can exchange them for a paper pass at the venue service counter if needed.
For the most up-to-date pricing and availability, visit the official website at thefitexpo.com or the Los Angeles Convention Center events page.
Parking and Getting There
The venue recommends parking in the South Hall Parking Garage. The garage is conveniently located near the South Hall entrances, which cuts down on walking time significantly. Parking fills up quickly on both days, especially Saturday morning, so try to arrive before 9:00 AM if you want a spot without a long wait.
Alternatively, Los Angeles public transit connects well to the Convention Center. The Metro Expo Line stops nearby, and rideshare services drop off right at the venue. Using public transit or rideshare on Saturday in particular can save you both money and stress.
Most vendors inside the venue accept only cashless payments, including major credit cards and mobile payment options. Therefore, leave your cash at home and come prepared with a card or a phone wallet app.
Competitions: The Heart of the FitExpo
The competitions are what truly set the FitExpo apart from a standard trade show. Thousands of athletes from across the country — and internationally — gather to test their limits across more than 20 different events. Best of all, watching every single competition is included in the price of your ticket.
Here is a look at the types of competitions you can expect:
Bodybuilding and Physique Championships
Naturally tested bodybuilding competitions bring together some of the most impressive physiques in the sport. Men and women compete across categories including Classic Physique, Figure, Bikini, and Open Bodybuilding. These events draw serious athletes who have trained year-round for this moment.
Powerlifting
Powerlifting events, including USPA-sanctioned competitions, let athletes put their raw strength on display through the squat, bench press, and deadlift. The crowd energy during these events is electric. Expect to see record attempts and jaw-dropping performances throughout the day.
Jiu-Jitsu Tournaments
Gracie Jiu-Jitsu and Dream Jiu-Jitsu tournaments are consistent fan favorites at the FitExpo. Competitors of all skill levels battle on the mats, and the action is fast-paced and thrilling to watch even if you have never trained a day in your life.
Strongman and Strength Classics
The Odd Haugen Strength Classic Decathlon is one of the most entertaining competitions on the floor. Events within this challenge include the All-American Strongman Challenge, the MAS Wrestling Championship, and the Vise Grip Viking Challenge. These events combine raw power with skill in ways that leave audiences completely captivated.
Olympic Weightlifting
The American Record Makers Olympic Weightlifting Competition showcases the snatch and the clean-and-jerk in a highly competitive format. Athletes attempt to break national records while the crowd cheers them on.
Functional Fitness and Group Challenges
Events like MAX REPS 4 CA$H and group fitness battles bring high energy and audience participation. These competitions are open to everyday gym-goers as well as elite athletes, making them accessible and exciting for all fitness levels.
Obstacle and Adventure Challenges
The Epic Series Obstacle and Ultimate Athletic Boot Camp events challenge competitors to push through physically demanding courses. These events are visually spectacular and test both strength and agility.
Attractions and Things to Do
Beyond the competitions, the FitExpo Los Angeles 2027 offers a packed schedule of attractions, interactive experiences, and entertainment options.
The Exhibitor Floor
The heart of the event is the massive exhibitor floor. Hundreds of brands showcase the latest in fitness equipment, supplements, nutrition, sports apparel, wellness technology, and pet health products. You can discover new products, collect free samples, take advantage of show-only discounts, and learn directly from brand representatives.
The Healthy Eating Pavilion
The Healthy Eating Pavilion is one of the most popular spots at the expo. Expert chefs and nutritionists run live cooking demonstrations, offer recipe makeovers, and hand out generous food samples. This area teaches practical strategies for eating well and supports the idea that great nutrition is just as important as great training.
Free Workout Classes
Group exercise sessions run throughout both days. You can jump into classes covering strength training, yoga, HIIT, dance fitness, and more, all led by certified trainers and industry professionals. These classes are included in your admission and are a great way to try something new.
Celebrity Athlete Appearances and Influencer Meet-and-Greets
Dozens of fitness influencers, thought leaders, and celebrity athletes appear at the expo each year. Fans get the chance to meet them, take photos, ask questions, and hear firsthand advice on training and mindset. Panel discussions give deeper access to these conversations in a more structured format.
Fashion Shows and Special Events
The FitExpo often features activewear fashion shows, film premieres related to fitness and sport, and special presentations. These events bring a creative, entertainment-driven dimension to the weekend that goes beyond pure athletics.
Who Should Attend?
The FitExpo Los Angeles 2027 is genuinely for everyone. Here is a quick breakdown of who typically attends and what they get out of it:
| Attendee Type | Primary Benefit |
| Competitive Athletes | Live competitions with cash prizes and titles |
| Personal Trainers | Education, networking, and new product discovery |
| Gym Owners | Brand partnerships and industry connections |
| Fitness Enthusiasts | Inspiration, free classes, and product samples |
| Families and Beginners | Fun, accessible activities and kid-friendly zones |
| Wellness Professionals | Nutrition insights and emerging wellness trends |
The event is family-friendly. Children and younger attendees can enjoy jump rope competitions and kid-specific activity areas. However, parents should note that the floor gets busy and loud, so plan accordingly.
Tips for Making the Most of Your Weekend
Going to a large expo without a plan can feel overwhelming. These tips will help you get the most from your visit.
- Buy your tickets in advance to avoid any last-minute sellouts or price increases.
- Wear comfortable, athletic shoes. You will spend most of the day on your feet.
- Bring a reusable bag to carry product samples and promotional materials.
- Check the competition schedule on the official website before you arrive and plan which events you want to watch.
- Arrive at 9:30 AM on Saturday to catch the best access to celebrity athletes before crowds build.
- Stay hydrated throughout the day. The expo floor gets warm with the activity of thousands of attendees.
- Follow the FitExpo’s social media channels for real-time updates on schedules and special announcements.
Sponsor and Partner Highlights
The FitExpo Los Angeles 2027 is supported by a strong group of sponsors and partners. Confirmed organizations on public listings include well-known names such as 24 Hour Fitness, 5-Hour Energy, Allmax Nutrition, Linear Bar, and Ralphs, among others. These partnerships help keep competition viewing free for spectators and allow exhibitors to offer compelling show-floor deals to attendees.
Conclusion
The FitExpo Los Angeles 2027 on January 23 and 24 is a must-attend event for anyone passionate about health, fitness, and athletic performance. The expo brings together hundreds of brands, thousands of competitors, and tens of thousands of fans in one incredible weekend at the Los Angeles Convention Center. From world-class bodybuilding and powerlifting competitions to free workout classes, cooking demos, and celebrity meet-and-greets, there is genuinely something for everyone. Tickets are on sale now, so secure yours early and prepare for a weekend that will energize and inspire your fitness journey throughout 2027.
Frequently Asked Questions
When is the FitExpo Los Angeles 2027?
The event runs on Saturday, January 23, and Sunday, January 24, 2027, with doors open from 9:30 AM to 5:00 PM on both days.
Where is the FitExpo Los Angeles 2027 held?
It takes place at the South Hall GHJ of the Los Angeles Convention Center, 1201 South Figueroa Street, Los Angeles, CA 90015.
How do I buy tickets for the FitExpo Los Angeles 2027?
Tickets are available online through the official FitExpo website and the Los Angeles Convention Center events page. They are sold as individual day passes.
Are tickets refundable?
Tickets are non-refundable and non-transferable once purchased. Be sure you can attend before completing your order.
Is the FitExpo family-friendly?
The event welcomes families and includes kid-friendly activities such as jump rope competitions and a designated kids’ area.
Are competition tickets separate from general admission?
Your general admission ticket includes free access to all competitions taking place across both days of the event.
What competitions take place at the FitExpo Los Angeles 2027?
Expected competitions include bodybuilding and physique championships, USPA powerlifting, Gracie Jiu-Jitsu tournaments, the Odd Haugen Strength Classic, Olympic weightlifting, obstacle courses, and group fitness challenges.
Where should I park for the event?
Organizers recommend the South Hall Parking Garage. It fills up quickly, so arriving early — ideally before 9:00 AM — is advisable. Public transit and rideshare are also solid options.
Are there free activities at the FitExpo?
Your admission covers free workout classes, free cooking demonstrations, and free competition viewing. Many exhibitors also offer free product samples throughout the weekend.
Can I compete at the FitExpo Los Angeles 2027?
Various competitions accept entries from registered competitors. Visit the official FitExpo website for registration details, eligibility requirements, and entry deadlines for each competition category.