Australia’s fitness community has one event circled on the calendar every year. The AusFitness Expo 2026 is back with two massive stops — Melbourne and Sydney — promising bigger crowds, more brands, and nonstop live action. Whether you are a dedicated gym-goer, a fitness professional, or simply someone who loves the energy of a great event, this guide has everything you need to plan your visit.
What Is AusFitness Expo?
AusFitness Expo is widely described as Australia’s biggest and most exciting festival of fitness. It is not a standard trade show. Think of it more like a Coachella for fitness lovers — a high-energy celebration of strength, wellness, nutrition, and live sport, all happening under one roof.
The event brings together tens of thousands of fitness enthusiasts, weekend warriors, professional athletes, and industry leaders every year. Visitors can sample products, shop exclusive deals, watch elite competitors go head-to-head, and meet some of the biggest names in the fitness world. Additionally, the event runs a co-located trade show for industry professionals, making it relevant to both consumers and business owners.
2026 Event Dates and Locations
AusFitness Expo 2026 runs across two cities. Here are the key dates and venues:
Melbourne
- Dates: Saturday 21 and Sunday 22 March 2026
- Venue: Melbourne Convention and Exhibition Centre (MCEC), 1 Convention Centre Place, South Wharf VIC 3006
- Hours: 10am to 5pm both days
Sydney
- Dates: Friday 11, Saturday 12, and Sunday 13 September 2026
- Venue: International Convention Centre (ICC) Sydney, 14 Darling Drive, Sydney NSW 2000
- Hours: 10am to 5pm across all three days
The Melbourne event is the consumer-facing show for the first half of the year. The Sydney event, however, is the larger of the two and also hosts the AusFitness Industry Trade Show and Summit. Therefore, if you can only attend one, Sydney offers the most comprehensive experience.
Ticket Prices and How to Buy
Ticket pricing is structured to reward early buyers. Here is a full breakdown for the Sydney event:
Early Bird Prices (limited availability, from 9 January 2026)
- 1-Day Adult: $20
- 2-Day Adult: $35
- 1-Day Child (13–17 years): $20
Pre-Show Prices (online, before show days)
- 1-Day Adult: $30
- 2-Day Adult: $50
- 1-Day Child (13–17 years): $20
Show Day Prices (purchased at the venue)
- 1-Day Adult: $35
- 2-Day Adult: $60
- 1-Day Child (13–17 years): $25
Children aged 12 and under receive free entry. That makes this a genuinely family-friendly event.
There is an important detail to note: the venue does not accept cash. All payments must be made electronically. Your e-ticket will arrive via email from the ticketing partner LUP Events immediately after you register online. Check your spam folder if it does not appear in your inbox.
For trade professionals attending the Sydney Industry event, tickets are free if you register before 10 September. Show-day trade tickets cost $50. AUSactive members also receive a 20 percent discount on tickets using a promo code, so it is worth checking your membership benefits before purchasing.
You can buy tickets through the official AusFitness Expo website at ausfitnessexpo.com.au.
What to Expect on the Expo Floor
The expo floor is where most visitors spend the majority of their time, and it is easy to see why. With over 150 fitness and wellness brands exhibiting at Sydney (and 100-plus at Melbourne), there is an enormous range of products to explore, test, and buy.
You can discover new supplements and nutrition products, trial gym equipment before committing to a purchase, pick up apparel, and grab expo-only deals with discounts of up to 70 percent off. These are prices that simply cannot be matched online. Additionally, for gym owners and personal trainers, the expo floor doubles as an efficient way to compare suppliers, meet brand representatives face-to-face, and negotiate deals on the spot.
Some of the categories well represented on the floor include:
- Strength and resistance training equipment
- Functional fitness tools and accessories
- Nutritional supplements and recovery products
- Fitness apparel and footwear
- Wellness, recovery, and mobility brands
- Wearable technology and fitness tracking devices
Live Sport and Competition Highlights
One of the most exciting parts of AusFitness Expo is the live sport. Competitions run throughout the weekend across multiple disciplines, all included with your admission ticket.
Here are some of the confirmed events for 2026:
CrossFit Expo Games: An official CrossFit Licensed Event featuring elite, masters, and adaptive athletes competing live on the expo floor. This returned bigger and better in 2026 after a hugely popular outing in 2025.
Street Workout Championship: Freestyle athletes compete in calisthenics-based movements, pulling off impressive feats of strength and body control. This event draws a loud and passionate crowd.
Streetlifting National Meet: A lesser-known but highly exciting discipline where athletes perform calisthenics exercises with additional weights. It is a true test of raw strength and technique.
Olympic Weightlifting: Brought to Sydney by the NSW Weightlifting Association, this event gives visitors a chance to watch technically demanding lifts performed at a high level.
Powerlifting: Watch Australia’s strongest powerlifters compete live in a format that is accessible and exciting even for those unfamiliar with the sport.
FitnessRace: A standard-format fitness racing challenge with a single global leaderboard. No specialist skills are required, which makes it easy for visitors to understand and enjoy.
ICN NSW Muscle and Model Competition: Presented by ICN NSW, this competition celebrates strength, physique, beauty, and athleticism in a polished stage format.
There are also non-stop challenges and giveaways running throughout the weekend. The Pump Zone, powered by Gymleco, MaxPump, and Hoist Fitness, allows visitors to jump in and try premium gym equipment firsthand.
Guest Appearances and Celebrity Athletes
The 2026 lineup features some genuinely exciting names. Confirmed guests include Roelly Winklaar, an Arnold Classic Champion and Mr. Olympia bodybuilder appearing courtesy of Gymleco, MaxPump, and Hoist USA. Eddie Williams, a two-time Australia’s Strongest Man, is also confirmed and will be competing in the Strongman activation.
International fitness influencer Kwame Duah and respected fitness trainer Shane Pace are also on the list. More names are expected to be announced in the lead-up to both events. Therefore, keeping an eye on the official website and social media channels is a good idea if guest appearances are a priority for your visit.
The AusFitness Industry Trade Show and Summit
For fitness professionals, the Sydney edition has an additional layer of value. The AusFitness Industry Trade Show and Summit runs on Friday 11 and Saturday 12 September 2026. It is a trade-only event co-located with the public expo.
This is designed specifically for gym owners, studio operators, personal trainers, equipment buyers, and decision-makers across the fitness industry. It brings together 100-plus exhibiting brands on a dedicated trade floor, alongside a free education program led by senior industry figures.
Topics covered in the education sessions include growing your fitness business, attracting and retaining members, and building world-class facilities. Additionally, the Roundtable Lounge provides a space for smaller, collaborative conversations between peers and industry leaders.
Attending professionals can earn Continuing Education Credits toward their accreditation. The event also connects with AUSactive, Australia’s peak body for the exercise and active health sector, which runs its National Awards Gala alongside the trade show.
Trade tickets include free access to all three days of the public AusFitness Expo. That is exceptional value for any fitness professional.
Practical Tips for Getting the Most Out of Your Visit
A little planning goes a long way at an event of this scale. Here are some tips to help you make the most of your time:
- Buy your tickets online before show day. Prices are lower online, and the event has sold out in previous years.
- Arrive early. The most popular competitions, talks, and brand activations fill up quickly. Getting there at or before opening time gives you the best access.
- Wear comfortable shoes. You will be on your feet for most of the day. The expo floor alone can take several hours to fully explore.
- Bring a bag or backpack. You will likely pick up product samples, freebies, and purchases throughout the day.
- Check the schedule before you go. Competition times and guest appearance slots are published on the official website. Planning your day around the sessions you most want to see will save you from missing out.
- Set a budget for shopping. With so many brands offering steep expo discounts, it is easy to spend more than intended. Knowing your limits ahead of time helps.
- Remember: the venue is cashless. Bring a card or set up a mobile payment option on your phone.
Getting There: Venue Access and Accommodation
Both venues are well connected by public transport.
In Melbourne, the MCEC is located in South Wharf, within walking distance of Southern Cross Station. Visitors arriving by Skybus can take the Skybus to Southern Cross and then walk or take a short tram ride to the venue’s Clarendon Street entrance.
In Sydney, the ICC is situated in Darling Harbour. It is accessible by train, light rail, bus, and ferry. Darling Harbour is one of Sydney’s most connected precincts, so getting there is straightforward from most parts of the city.
For those traveling from interstate or staying overnight, a range of accommodation options are available near both venues. In Melbourne, Pan Pacific Melbourne and Novotel Melbourne South Wharf are located directly at the MCEC. In Sydney, numerous hotels are within walking distance of ICC Sydney. Booking early is strongly advisable, as both event weekends are likely to generate high demand for nearby rooms.
Conclusion
AusFitness Expo 2026 is shaping up to be the most exciting edition yet. With two major events across Melbourne and Sydney, a packed schedule of live competitions, over 150 fitness and wellness brands, celebrity athlete appearances, and serious expo discounts, it delivers outstanding value for anyone who loves fitness.
Melbourne runs on 21 and 22 March at MCEC. Sydney runs from 11 to 13 September at ICC Sydney. Tickets are available online with the best prices reserved for early buyers. Children 12 and under get in free. Industry professionals can also access the co-located trade show in Sydney for an expanded experience.
Plan ahead, buy early, wear comfortable shoes, and get ready for a weekend that will leave you motivated, inspired, and ready to train harder.
Frequently Asked Questions
When and where is AusFitness Expo 2026?
AusFitness Expo 2026 takes place on 21–22 March at MCEC Melbourne, and 11–13 September at ICC Sydney. Both events run from 10am to 5pm daily.
How much do tickets cost?
Tickets start at $20 for early bird 1-day adult entry for the Sydney event. Pre-show online prices are $30 for one day or $50 for two days. Show-day prices are slightly higher. Children aged 12 and under enter free.
Is the expo suitable for children and families?
Yes. Children aged 12 and under receive free entry. The event is family-friendly and offers a wide range of activities that appeal to all ages.
What is the AusFitness Industry Trade Show?
It is a trade-only event co-located with AusFitness Expo Sydney on 11 and 12 September. It is designed for fitness professionals, gym owners, personal trainers, and industry decision-makers. Free registration is available before 10 September.
Can I buy tickets at the door on the day?
Yes. Show-day tickets are available at the venue. However, prices are higher on the day, and the event may sell out. Buying online in advance is highly recommended.