Brands are made up of a number of different elements and these all come together to give the overall feel of the brand. It is important that businesses think about how their brand is perceived and that they ensure that they are working within the parameters of their brand guidelines when publishing any information relating to the business. A good Brand Strategy Agency like reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency can help businesses build a holistic strategy around their entire branding.
Here are some of the individual elements that come together to make a brand.
Logo – Essentially, a logo is a symbol that embodies the entire personality of a brand into an image that can easily be identified. When you encounter the logo for the first time you will see an identifiable image that will trigger immediate memories about the brand when you re-acquaint yourself with it.
It is important to keep in mind that almost all of the assets that your brand owns feature the logo of your brand: your business cards, your website, your merchandise, your social media pages, any branded templates that you use and all of your advertising and marketing materials. This is one of the many reasons that it is key to have a logo that represents and embodies your brand as a whole.
Colour Palette – Any brand identity would not be complete without the use of colour. Colour schemes play a very important role in the visual branding elements that you create for your business since they play into everything else you do. Colours are incorporated into various items such as logos, social media posts, marketing materials and on a business website. It is important to think about what the colours may represent in different cultures, especially if you are planning to have a business that operates internationally.
Typography – The term “typography” refers to how you use fonts to create all of the business materials that you use in marketing your business. In order to make your branding cohesive, you need to keep your fonts consistent, so that when people see fonts that are related to your business or brand, they will know that it’s from you and they start to build an image of your brand in their mind.